Email Marketing Tips

Reading rate of email advertisement relates directly to the email marketing effect. A survey tells that even if the subscribed emails still can’t reach 100% reading rate, only 23% of them will be completely read, 27% won’t be opened and the rest 50% may just be scaned quickly. Anyway,email marketing plays an important part in online marketing, it’s even better than website, so we should learn some email marketing skills.

Tips of Email Addresses Collection & Management
1. Getting email addresses. Set registration form in an obvious position of the website to collect the email addresses.

2. Avoiding the wrong addresses through improving registration ways. If the email addresses are marked by the staff via phone, you have to offer a related training course to the staff. When the users join in the email list, you should tell them to input addresses again to reduce the wrong addresses rate, like ensuring the passsword again when registering.

3. Comfirmation sending. The users can join in the list after confirming the email. Remind them to confirm and update the right email addresses when they visit the website if the addresses are wrong or bounced.

4. Let users update their email addresses to keep the list information correct. Email changing is normal, so it’s important to update clients’ register information. Besides, analysize the email list regularly to remove the invailid emails.

5. Updating the incorrect email adresses. The bounced email addresses include hard-bounce and soft-bounce, you should use different ways to solve these two situations and use another contact method in the user-registration-form to inform them to update their addresses.

Tips of Email Advertisement Design
1. HTML and text, or HTML with test are available in email advertisements. In order to reduce missing something of the email advertisement, we suggest enterprise choose HTML with test. The surver will choose the best version that it supports to show.

2. Width of images should be well controlled. If the image is too wide to see the whole one, recipient will sometimes choose to delete the email. Besides, the email should be designed to match horizontal preview field as most people like to scan emails by the preview mode.

3. The email should be simple but focused. It won’t be interested if the email is cumbersome and not valuable. Create a clear instruction to let the recipients click, for example, a link.

4. Introduce the most important information firstly. The main messages and focus of the advertisement should be placed at the position that recipient can see firstly when open the email.

5. Avoiding using attachment. The attachment may not be opened because of the different computer systems and applications. It’s troubled to open the attachment though it can be opened, especially for those who are not interested in email, they might delete the email directly.

6. Advoiding using sensitive words. The spam filter will intercept your email if there is any sensitive words, such as money signs.

7. Subject should be appropriate. The subject is important because that’s what the recipient see firstly. Subject can let the recipient know what’s the email about and won’t be worry to open it. Moreover, a good subject will attract recipients to open your emails.

Tips of Email Sending
1. Send to those who are under permission and subscribed.

2. Complying with electronic messages ordinance. You should provide correct information for the recipents when sending emails, like your Chinese and English company name, address, telephone, email and website. At the same time, you should offer a free option of unsubscribe.

3. Email marketing campaign should not be started before or after holidays. People are not willing to check their mail boxes before holidays. And after holidays, their mail box are full of emails. Most people only deal with the important ones, as well as ignore the unimportant emails or even delete them.

4. Specifically targeting. Different topics should be sent to different people. Without targeting, emails may become spam and reduce the effectiveness.

5. Pay attention to the sending frequency. The same message should be sent once a month. It’s boring to receive many emails in a time.

6. Reply immediately. If clients are interested in your products or survices, they will give you some feedback, so you should reply them in 24 hours to avoid missing chances.

Last but not least, you should check the whole again before sending it out.